58: Lessons I've learned from successful crowdfunding campaigns - Guy Jeremiah, Ohyo

I really enjoy watching companies I admire develop. So when Guy collaborated with Felix Conran to produce a foldable bag and was using crowdfunding to fund it, I wanted to know more. I pledged to buy one of the bags as a christmas present for my husband and so experienced the campaign he ran on Kickstarter, and wanted to know the inside story on raising funding this way. You may remember I interviewed Guy in episode 15, and he famously got savaged on Dragon's Den for trying to get funding for his collapsable single use water bottle. He then went on to sell over 170,000 to M&S and...