The Career Farm Podcast with Jane Barrett - Guy Jeremiah Ohyo Bag successful crowdfunding campaigns

I really enjoy watching companies I admire develop. So when Guy collaborated with Felix Conran to produce a foldable bag and was using crowdfunding to fund it, I wanted to know more. I pledged to buy one of the bags as a christmas present for my husband and so experienced the campaign he ran on Kickstarter, and wanted to know the inside story on raising funding this way.

The Career Farm Podcast with Jane Barrett - Guy Jeremiah Ohyo Bag successful kickstarter crowdfunding

You may remember I interviewed Guy in episode 15and he famously got savaged on Dragon's Den for trying to get funding for his collapsable single use water bottle. He then went on to sell over 170,000 to M&S and supply other retailers, proving the Dragons wrong. In this interview he shares a behind the scenes look at crowdfunding. We cover:

  • The unique way he funded the collapsable water bottles
  •  How long before the company actually made any money
  • What he learned about running a successful crowdfunding campaign
  • Why he did a second one (this time with Indiegogo), and why he's considering a third!
  • How he used Facebook to get his message out there

Links

Ohyo

Kickstarter

Indiegogo.com

The Gadget Show - British Inventors Project

You may also find useful these blogs by Hermione Taylor, founder of Do Nation about why she chose crowdfunding:
Want to get your head around crowdfunding? here is everything I know about it
Crowdfunding some lessons and tips

I really hope enjoyed the interview with Guy. If you have any thoughts or comments about this episode, please do share them with us on Twitter or Facebook – we’d love to hear from you!

And finally, if you get a chance I would be hugely grateful if you could leave an honest review for The Career Farm Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They're so important to the ranking of the show and I do read every one. If you've left one already, thank you so much!

Click here to open the show in iTunes where you can leave a review and you can also subscribe to get new episodes automatically.

Thanks again to Guy for giving us his time again to be interviewed.

...P.S. Do Dragons have a sense of humour? Check out the photos from when Guy met Deborah Meaden at a recent event in London and he reminded her about that infamous pitch.

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Ohyo and Deborah Meaden make up at The British Library IP Centre. #DragonsDen

Posted by Ohyo on Tuesday, 24 November 2015